Editor’s Note: As 2024 comes to an end, we’re highlighting some of our most-read content of the year. We look forward to continuing to deliver original, thought-provoking stories like this one to our ...

Walmart announced an agreement to buy Vizio today. Irvine, California-based Vizio is best known for lower-priced TVs, but its real value to Walmart is its advertising business and access to user data.

It’s no secret that the retail dynamic is complicated right now — brands are fighting for every conversion in an increasingly expensive ad environment where consumers are less loyal and more ...