Loyalty has always meant different things to different people, but unpacking the different perspectives could mean millions of dollars in sales revenue for CPG brands and grocery retailers. 84.51°, ...

Today’s customer is changing, and what makes them loyal also is changing, said David Peters, Jewelers of America’s director of education, in a presentation on “Customer Loyalty” Thursday. He noted ...

Despite seemingly every store offering its own loyalty program, shoppers, on average, have 10 loyalty cards in their wallet, according to the new Living Loyal study from customer engagement agency The ...

Shoppers who often visit certain retailers are just as likely to go to other retailers in the same category, according to new research from purchase-based advertising research firm Cardlytics. The ...

I have made adjustments to the way I think about Loyalty. I want to thank everyone for participating, reading, commenting, and for providing very thoughtful point-of-views that I had not considered ...

As CTO of Engage People Inc. Len Covello helps companies differentiate loyalty programs to deliver a better experience for their customers. In 2026, I believe the pay-with-points (PwP) market will ...

Loyalty programs are everywhere and have been one of the most talked about topics in the quick-service restaurant industry of late. Forty-seven percent of diners now use at least one loyalty program, ...

Welcome to the first in a series a monthly columns by Rick Ferguson, the editorial director of loyalty marketing servies provider Colloquy (www.colloquy.com). Colloquy teaches an ongoing series of ...