Adobe is rolling out agentic AI tools—essentially AI assistants—for marketers, which could help brands such as Marriott make ...

As we celebrate 30 years of online advertising, we look back at the key milestones, shifts in technology, and the impact it ...

Marketing experts opine shoppable ads might make impulse buying easier but they don’t necessarily cultivate long-term brand ...

Advertisers now have more granular control over their demand generation campaigns, but reporting limitations remain a ...

In today’s fast-paced digital landscape, small businesses face tough competition in attracting and retaining customers.

In today’s fragmented digital marketing landscape, protecting a brand’s reputation when executing a digital advertising ...

By Ad Age Staff - 37 min 40 sec ago 2 hours 35 min ago By Adrianne Pasquarelli - 3 hours 25 min ago 6 hours 35 min ago By Ewan Larkin - 9 hours 7 min ago By Ad Age Staff - 8 months 3 weeks ago ...

In today’s digital world, staying ahead of advertising trends is not just an option; it’s a necessity for your business’s ...

The integration of AdLift’s capabilities in performance marketing strengthens its ability to offer a full-funnel, ...

Introduction AdOps, short for Advertising Operations, plays a critical role in the digital advertising ecosystem. By managing ...

AI is a new horizon for small-business location-based marketing. You can use the technology to create personalized local ...

Pharma brands that fail to evolve risk losing relevance in a world where patients demand more control, transparency, and ...