Here’s what we learned about customer acquisition strategies for direct mail based on this year’s survey data.

Snap beat Wall Street estimates for quarterly profit on Tuesday, benefiting from improvements to the Snapchat parent's advertising platform.

Pinterest's shares rose 20% on Friday as it forecast first-quarter revenue above estimates, indicating that its AI-powered ...

Snapchat owner Snap Inc. reported a stronger-than-expected gain in fourth-quarter revenue and gave an upbeat forecast for the current period, a sign that an overhaul of its advertising business is ...

Pinterest has focused on direct response ads, designed to prompt specific actions like app downloads or website visits. Investments in AI tools such as its Performance+ suite for improving ...

The company has been investing in artificial intelligence and machine learning tools to help create more personalized ads. It has focused on direct response ads that are designed to prompt ...