Correction: A previous version of this story misstated the launch date for the Hulu on Disney+ bundle. The article has been updated. Disney announced a host of new advertising capabilities at its ...

Disney+ will roll out an ad-supported subscription offering in Ireland from March 3 onwards. Influent Media, which has ...

Advertising inventory for Sunday’s Oscar telecast is sold out, Disney has confirmed, with pricing said to be holding steady with 2024 levels. Rates for a 30-second spot commanded between $1.7 million ...

Mickey Mouse still has some pull on Madison Ave. Walt Disney Co. said it was able to secure a higher level of ad commitments in the 2024 “upfront” ad sales market, noting its volume of ad deals was up ...

In the first expansion of the Disney Real-Time Ad Exchange, the media company is rolling out a more advanced offering for streaming advertisers featuring tech platforms run by Google and The Trade ...

Disney Global Advertising president Rita Ferro speaks during the entertainment giant's Upfront presentation in 2023 (Photo courtesy of Disney) As Disney gears up for its annual upfront presentation, ...

Disney Global Advertising president Rita Ferro speaks during the entertainment giant's Upfront presentation in 2023 (Photo courtesy of Disney) As viewership continues to decline on linear television, ...

The evolution of women's sports from an emerging segment in the industry to a central focus of advertising investment has reached a pivotal milestone. Disney and ESPN have announced the complete ...

Disney+ will launch its ‘Standard with Ads’ subscription tier – which sees subscribers pay a lower charge in return for watching adverts before and during shows and films – in Ireland on March 3rd.