Channel 4 Sales has launched the eleventh edition of its annual Diversity in Advertising Awards, offering £1 million worth of advertising airtime to support work that champions more authentic ...

Channel 4 Sales has today launched the eleventh edition of its annual Diversity in Advertising Awards, offering £1 million ...

Diversity in video advertising receded this year after making notable gains in 2020 and 2021, according to a wide-ranging analysis that TV and video ad server Extreme Reach shared with Marketing Dive.

When Reform MP Sarah Pochin declared that adverts “full of Black people, full of Asian people” were not reflective of society, she tapped into that familiar chorus: that diversity in advertising is ...

Which groups are overrepresented and underrepresented in video ads? To find out, Extreme Reach analyzed more than 1 million video ads deployed to linear and digital platforms in North America in 2022 ...

The $330 billion U.S. advertising industry shortchanges Black shoppers and their $1.6 trillion in spending power at its peril. In June 2020, just weeks after a white police officer murdered unarmed ...

What makes a great Super Bowl ad? There’s a long list of winning qualities – humor, celebrities, tear-jerking moments. In recent years, though, audiences have loved Super Bowl ads that show the full ...

As marketers increasingly move to recognise the innate diversity within consumer demographics, it is crucial for brands to accurately represent this diversity in their communication and within their ...