Back in 2003, a Harvard professor published a book that argued that 95% of purchases in this country are made using subconscious need rather than logic and reason. If you're a Jalopnik reader, you ...

A car company's badge is one of the most important decisions it'll make. Manufacturers like Audi, with its four rings, or Mercedes, have kept their badge designs for decades as a point of tradition ...

New images from the floor of Alfa Romeo's Italian Pomigliano d'Arco Assembly Plant reveal what could be the rumored Dodge Hornet revival. The pictures show what looks to be the new Alfa Romeo Tonale ...