Dollar Shave Club put itself on the map in 2012 with a $4,000 YouTube video that notched millions of views and established the direct-to-consumer challenger’s irreverent voice. More than a decade ...

Dollar Shave Club is reinforcing its disruptor mindset for the launch of a new line of women’s razors and shave products. The move, accompanied by a marketing campaign that includes both a traditional ...

Dollar Shave Club is again taking the fight to legacy razor brands in its latest campaign, which launches today across connected TV, social and targeted digital properties after being rejected as a ...

Dollar Shave Club CEO Larry Bodner is under no delusions about the brand’s recent performance. More than a decade after cofounder and former CEO Michael Dubin’s viral ad launched its successful direct ...

This story involves a $4,500 video that upended a century-old industry and knocked billions off a household name. A small startup, armed with sarcasm and a box of razors, managed to embarrass one of ...

Dollar Shave Club is known for its scrappy marketing and its willingness to call out its rivals’ products. Since its 2011 launch, the company has focused on men. Now, the brand is making its first ...

Dollar Shave Club already makes 90% of its advertising in-house. Its new brand boss wants AI to close the rest of the gap. “We are 90% in-house,” said Dollar Shave Club’s chief brand and innovation ...

Brands are tapping K-pop, DJs and cultural storytelling to make lychee, yuzu and ube the next trendy tastes.