A new study published in PNAS Nexus has found that specific patterns of brain activity can predict the success of persuasive messages across a wide variety of contexts. By analyzing neuroimaging data ...
Communication scholars know a lot about what makes certain messages more effective than others. They've been chipping away at the answer to this very question for decades. Below, I highlight what I ...
An analysis of brain scans from 572 people reveals that activity in brain regions linked to reward and social processing can predict how effective messages will be. Christin Scholz, Hang-Yee Chan, ...
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