A new study published in PNAS Nexus has found that specific patterns of brain activity can predict the success of persuasive messages across a wide variety of contexts. By analyzing neuroimaging data ...

How can organizations deliver a message of substance and storytelling to appeal to their target audience? originally appeared on Quora: the place to gain and share knowledge, empowering people to ...

Communication scholars know a lot about what makes certain messages more effective than others. They've been chipping away at the answer to this very question for decades. Below, I highlight what I ...

Researchers from Frankfurt School of Finance and Management published a new Journal of Marketing article that examines the role of syntactic surprise in formulating effective written messages. The ...

An analysis of brain scans from 572 people reveals that activity in brain regions linked to reward and social processing can predict how effective messages will be. Christin Scholz, Hang-Yee Chan, ...