CU Boulder’s brand elements work together to create a cohesive, meaningful brand message. Our brand promise outlines what kind of experience audiences can expect from us. The brand character is the ...

To ensure your marketing efforts are consistent when you're considering business branding, ask yourself: How will your business deliver its key message? How will your mission statement be displayed?

impactful brand experience for our audiences. CU Boulder’s visual identity consists of four core elements and several extended elements that you should apply in the appropriate contexts. The audience ...

Derived from the “N” in our new wordmark, the slash can be used with or without stems. Usage of the slash can vary, but it’s best used to emphasize the collaborative, multifaceted and multitalented ...

This, in turn, can lead to increased brand loyalty and a sense of belonging among customers. Interactive experiences are yet another potent tool in the visual storytelling arsenal. Elements like ...

Brand identity comprises distinctive elements—visual, verbal, and experiential—that a company uses to create a specific perception in customers' minds and differentiate itself in the marketplace.

The brand is a complex system driven by the emotions of our audiences ... and the broader community. Our logo includes two key elements: the Beveled-M and "Miami University" wordmark. The logo is the ...