Our strategy for using email marketing to nurture leads and drive conversions revolves around personalization, value-driven ...

Optimizing campaign frequency ... Those characteristics are hallmarks of a good email marketing strategy. But what about the hallmarks of the best ones? Here are four key characteristics.

The marketing trends of 2025 offer immense opportunities for innovation. From embracing AI to rethinking personalization and ...

Choosing the right email marketing tool can make or break your e-commerce strategy, with Shopify Email offering simplicity ...

As we enter a new year and a new chapter in digital marketing, it's imperative that your email campaigns reach their intended destination ... check in on the emails your rivals are sending and adjust ...

Build a testing plan as part of your email marketing strategy and try out different ways of engaging with your community. As long as they're trackable, it's all useful data that can be fed back into ...

Strong customer communications and effective prospecting campaigns are integral to ... If you’re ready to up your email marketing strategy and get a grip on email marketing metrics, my roundup ...

A 360-degree mobile strategy includes a clear and concise SMS/email campaign strategy with links through to a functional, brand-friendly mobile site that will be able to engage the customers in an ...

The Campaign Planning & Strategy team collaborates with colleagues within CU Boulder Advancement to deploy strategies and activities related to the successful execution of the university’s first ...