Streamlining the management of campaigns saves time and increases agility, but it's unlikely any one solution will fit all your needs. Campaign management software helps you automate the manual tasks ...

Nutshell reports effective CRM and email marketing alignment enhances customer relationships through strategic planning in people, processes, and data governance.

Over more than two decades as a brand strategist, content developer and growth platform implementer, I have witnessed the evolution of marketing strategies and the pivotal role that technology plays ...

As a small business owner, you must consider how customers perceive your brand constantly. One way you might damage their perception accidentally and harm your reputation is by foisting an annoying ...

You can have an incredible idea, hire all the right people, and perfectly execute your vision, but if nobody knows you exist, none of it really matters. AI could help with that. For small businesses ...

Email communication isn’t just for the office or workplace anymore. Instead, email has become an essential part of almost every consumer’s daily life, hence why email marketing continues to remain ...

In today's competitive market, customers expect highly personalized and timely brand interactions. Customer experience is paramount: 80% of customers say the experience a company provides is just as ...

Email marketing campaign purposes Here are four reasons establishing an email marketing campaign for your company is important. Awareness Email marketing is a great way to build brand awareness. While ...

Despite being one of the oldest forms of digital marketing, email marketing remains one of the strongest ways to reach and engage with your target audience. It’s also one of the best places for ...

See how top marketing project management software like monday, ClickUp, and Notion help marketing teams execute campaigns more efficiently. The best marketing project management software helps you ...

Opinions expressed by Entrepreneur contributors are their own. If you plan to invest more in email marketing this year, you’re on the right track. Email remains one of the most effective channels for ...