Nutshell reports effective CRM and email marketing alignment enhances customer relationships through strategic planning in people, processes, and data governance.

Email marketing is not a secret superpower reserved for huge enterprises. Small businesses can also make use of targeted email marketing to grow, and it doesn't take long. To get started, create an ...

Marketing to customers via email is an art, but it’s one any small business can master and use to achieve impressive ROI. Most forms of marketing are expensive. Direct mailers can cost up to $1 per ...

Strong subject lines are crucial — a compelling subject line sparks curiosity and increases your open rates. Each email should center on one clear idea with a consistent call to action to avoid ...

Email and SMS marketing complement each other well. Here’s how to use both for your small business.

Getting the right message to the right client at the right time is the holy grail for any marketing leader. But these days, a growing universe of marketing channels can leave marketers wondering which ...