As a result of the changes our skin goes through over the years, the eyes can sometimes change shape, fine lines and wrinkles often develop, and brows and lashes may even become more sparse, which can ...

We love using makeup to enhance our features, conceal any flaws and boost our confidence. And one of our favorite features to ...

Getting older is a fact of life—and thank goodness for the privilege! As we age, our skin undergoes changes that can affect how makeup is applied and worn—especially around our eyes. It’s normal and ...

These formulas stay put and make lids look smoother in real life.

Jones Road has just launched a new eye product and mature beauty enthusiasts are already singing its praises. Older makeup fans are applauding the item for being 'easy to apply' without pulling at ...

Any good eyeshadow can add depth, dimension, and a pop of color to the gaze—but the best eyeshadows for older women aren’t just any good product. Since the skin on the eyelids gets thinner, drier, and ...

If you're struggling to get your eyes to appear as big and bright as you know they could look, it may be time to mix up your makeup application. Wondering how to make your eyes pop after 50? You're ...

Jones Road has just unveiled a new eye product and it's already got mature beauty enthusiasts buzzing. Older makeup lovers are lauding the product for its 'easy to apply' nature, without pulling at ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through the links below." As someone with hooded eyelids, I know the struggles of mastering eye makeup firsthand. My lack of ...