Makeup artists discuss the best eye shadow for mature skin and share tips on how to apply it. Shop eye shadows from Ilia, Fenty Beauty and more.

From shimmer shadows to grungy liners, the eye, lip, and complexion makeup trends from the spring 2025 runways are all about adding color and drama. But if you prefer a minimalist look, some trends ...

Looking youthful isn’t just about skincare routines or the right haircut—it’s also about smart makeup choices, especially ...

Laura Geller shares how to conceal dark circles and wrinkles under eyes for women over 50. The makeup pro explains how to ...

So, why choose eyeshadow in pencil form over traditional pressed powder? “Most sticks feature a pointed or round tip, making ...

Eye shadow is one of the biggest beauty trends for fall 2025, if the runways are any indication. It had a starring role at ...

You’ll want to have a selection for different eye makeup uses. Larger, fluffier brushes are great for spreading eyeshadow over the broader eye area, ideal for base coats (in a smoky eye ...

Ashley Rebecca is an NYC-based makeup artist and a writer for InStyle covering makeup, skincare, and haircare. Start off your celebration right with shimmering metallic eyeshadow that makes a ...

Victoria Beckham is known for her smokey eye make-up look, and now her beauty brand has released a collection of eyeshadows ...