Editor’s note: This article was written by Alex Silverman first appeared in Sports Business Journal, the industry’s leading source of sports business news, events and data. In response to financial ...
FIFA launched its own layer-1 blockchain using Avalanche’s AvaCloud. It powers the underlying infrastructure for the FIFA Collect platform. The aim is real adoption through simplicity. FIFA removes ...
“I commend [FIFA] for trying to think about things differently,” said one host city official who spoke with SBJ on the condition of anonymity. “Not only do fans engage differently here, and so a ...
In response to financial concerns from North American cities selected to host matches as part of the 2026 World Cup, FIFA has indicated privately that it plans to offer those cities — which includes ...