I sat down to record this five-part crash course for anyone struggling to make Facebook ads actually work. Whether you're ...

Forbes contributors publish independent expert analyses and insights. Renae Gregoire covers content marketing and great content experiences. In the blink of an eye, a Facebook ad captures your ...

We’ve compiled some of the most awesome Facebook ad campaigns by travel industry brands in the recent years, showing us how to nail the Facebook travel ad campaigns. The AirBaltic Fan Day vote ...

Did you know TNW Conference has a track fully dedicated to exploring how technology will shape the ever-evolving marketing landscape this year? Check out the full ‘Rebrand‘ program here. Facebook ads ...

Social ads remain small businesses’ go-to play despite rising costs. New benchmark data from WordStream LocaliQ shows Facebook’s average cost per lead (CPL) climbed 21% year over year to $27.66. By ...

The success of an advertising campaign can depend heavily on the platform used to deliver it. Pitch-perfect copy and compelling visuals might not have the desired impact if it’s displayed on a ...