Gardners Candies is introducing its first-ever mascot, modeled after the brand’s Original Peanut Butter Meltaway Bar, and ...

Connolly thinks that the preference for food mascots shown by independent brands speaks to their relative size in comparison ...

The middle-aged Mr. D promoted Rax roast beef by complaining about his mid-life crisis and nursing a hangover.

Entries will be accepted from March 15 through March 22, 2025. The judging panel will evaluate each submission on creativity, ...

Instacart's LIX Super Bowl ad unites various brand mascots and characters who work together on game day to deliver a grocery order. PEOPLE can exclusively reveal the 30-second ad, which will air ...

Fast food companies like KFC, McDonald's, and Burger King have all brought back their mascots in a big way. KFC resurrected Colonel Sanders, the brand's founder and mascot, after a 21-year hiatus.

StarKist is running a contest to let customers pick Charlie?s running mate from a list of other brand mascots by voting on Facebook. "While contests and sweepstakes have always been an extremely ...

Food and grocery delivery platform Foodpanda tapped the kawaii or cute phenomenon in Asia by adopting an adorable furry creature as its mascot to power its branding ... presented a golden opportunity ...

a new mascot is joining the food wars. Gardners Candies is introducing its first mascot, which depicts the brand's signature Original Peanut Butter Meltaway Bar. The company is sponsoring a nationwide ...