The club's colors are now Autumn Gold and Black, with a new font meant to symbolize Fort Wayne's three rivers and historical ...

Professional sports teams know that a logo isn’t just a pretty picture—it’s the face of a franchise. Over the decades, these ...

Among the many things that Wren Baker has managed to accomplish here since his arrival nearly three years ago was the ...

Texas Tech has been undergoing a pretty substantial change lately thanks to a massive infusion of NIL money from their most prominent boosters. Among the changes is a planned change to their branding, ...

Texas Tech athletics is bringing back the flat Double T as its primary logo after using the beveled, 3D Double T emblem since 1999.

Sanford Stadium is getting an on-field corporate logo that will debut at Saturday's Georgia football game vs. Ole Miss. Here ...