Hamburger Helper needs some help. The classic General Mills product, long the nation's dominant dry dinner mix, has lost a big chunk of market share recently to a new offering from rival Kraft Foods.
Acknowledging that dry dinners have been a weak link in the General Mills Inc. Meal Division, Julianna L. Chugg, senior vice-president of the division, said the category was poised for renewed growth ...
General Mills’ sale of its iconic Helper main meals and Suddenly Salad side dish business for $610m to Eagle Family Foods Group will free up resources and help rebuild its cash reserves as it ...
General Mills is selling the Helper and Suddenly Salad brands for $610 million as the food giant lessens its position in the boxed-meal category it helped create. The sale to Eagle Family Foods Group ...
To continue reading this content, please enable JavaScript in your browser settings and refresh this page. General Mills Inc. said Wednesday it has sold its Helper ...
Golden Valley-based General Mills Inc. on Wednesday announced that it has inked a deal to sell its Helper and Suddenly Salad brands for $610 million. The buyer is Cleveland, Ohio-based Eagle Family ...
MINNEAPOLIS--(BUSINESS WIRE)--General Mills (NYSE: GIS) today announced it has completed the sale of its Helper main meals and Suddenly Salad side dishes businesses to Eagle Family Foods Group in a ...
(Reuters) -General Mills Inc is considering the sale of its soup brand Progresso and ready-to-eat meals label Helper for $3 billion, Bloomberg News reported on Thursday, citing people with knowledge ...
Multinational food company General Mills, Inc. (GIS) is planning to sell its ready-to-eat meals label Helper and soup brand Progresso for $3 billion, a report published by Bloomberg stated, citing ...
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