Memorable taglines have long been defining elements of modern brands. A great tagline communicates brand promise in just a few words, serving as a valuable shorthand for all that the product or ...

Burger King unveiled a new slogan, “Be Your Way,” along with a marketing campaign targeted at the Millennial generation. While the new tagline is similar to the brand’s longstanding, iconic “Have It ...

The movie tagline is one of those enduring features of the film industry that nevertheless now feels like something of a lost art form. Their purpose was simple: To grab the attention in a pithy ...

Robert J. Smith, BBA, MBA, MFA, Ph.D., is a business consultant and founder of Robert J. Smith Productions and Smith Profits. • They beat him...they broke him...they betrayed him...but they could not ...

"Melts in your mouth, not in your hands." "You're in good hands." "The king of beers." Memorable taglines like these aren't created in an instant. Though they sound simple, chances are people spent ...

If it's clever, it can enhance your brand and add personality to your site. If it's clear, it tells a visitor where she has landed and what your site can do for her. A Web tagline is a tiny but key ...

Taglines position your brand. They are a few descriptive words that set your business apart from the competition and arouse consumer interest. Exceptional taglines can remind potential customers about ...