Characters like Mr. Potato Head, Optimus Prime and Cobra Commander are among the initial list of Hasbro IP, with the company ...

Hasbro launched Sixth Wall, a new artificial-intelligence studio aiming to bring the toymaker’s cast of characters into the ...

Mr. Potato Head, Optimus Prime and Mr. Monopoly are uniting - in the world of AI. AI audio startup ElevenLabs has partnered ...

This is all apparently the brainchild of a new in-company studio called Sixth Wall—which we’re sure someone thought was a ...

Business are now able to license interactive AI versions of iconic Hasbro characters, thanks to the toymaker's new AI studio.

Hasbro’s AI studio debuts CharacterOS “Behavioral Licensing” to protect IP in AI-native chat, voice & games; plus ElevenLabs ...

This morning Hasbro revealed one of its most elaborate Star Wars toys ever: a life-size, animatronics-laden, all-singing, all-dancing Grogu figure. Dubbed, of course, Ultimate Grogu, the figurine is ...

Hasbro, Inc.’s HAS flagship franchise, Magic: The Gathering (“MAGIC”), is rapidly evolving beyond its traditional tabletop roots to become a highly profitable, multi-platform ecosystem. The company’s ...

Hasbro, the company behind a large IP stable familiar to Hollywood including Transformers and Monopoly, has unveiled its AI ...

Hasbro has announced a whopping 45 to 50 projects in development. From Monopoly to Furby, here are 14 in the works. The post ...

Hasbro's AI studio, Sixth Wall, is teaming with ElevenLabs to offer Optimus Prime, Megatron, Peppa Pig, and other characters ...

Return to a galaxy far, far away with Hasbro as they debut a new spread of Star Wars action figures from around the Saga ...