The new saber combines advanced LEDs and sound effects. And Hasbro says they are “the most realistic Force FX Lightsabers yet.” So while the little ones will more than likely be begging for one, this ...

September 17 is an important day for Transformers fans, as it marks the latest Transformers Day event. Unsurprisingly, Hasbro has some new figures to unveil as part of the event, including a very cool ...

After curtailing ad spending during the holiday season last year, toymaker Hasbro has continued to make cuts so far this year. Revenues, however, have largely held up amid the recession. Advertising ...

After an absolute pounding in 2018, toy-making giant Hasbro (NASDAQ: HAS) is on a tear. The stock is up 45% year-to-date on the back of improving sales and profits as the company adapts to a post-Toys ...

Welcome to this episode of the Marketing Vanguard podcast. Today, Jenny Rooney speaks with Jason Bunge, CMO of Hasbro, in a conversation that challenges traditional notions of marketing leadership and ...