Kraft Heinz tapped five principles of ‘white space innovation’ to launch its new cookie product in China’s crowded snacking category. Something big happened for Kraft Heinz in March 2018. The world’s ...
Zhuang Enjian, the innovation chef of Kraft Heinz China, evaluated the recipes by tasting them and assigning a grade. The company's claims were widely picked up by Wall Street analysts ...
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