As the Quartz Crisis took hold in the 1970s, family-owned Piaget was nimble enough to read the writing on the wall: Signing on with a consortium of Swiss watch brands, it helped develop the electronic ...

No other industry is as strongly associated with one nation as watchmaking is with Switzerland. Despite elite timepieces being produced in several other countries, no one uses “like a German watch” or ...

At the center of the Swatch Museum in the Swatch Group headquarters in Biel, Switzerland, a special watch is displayed in a ...

Yves Bugmann, president of the Federation of the Swiss Watch Industry, learned about the business as a young man and now has a collection. “All Swiss, of course!” By Anders Modig Davin Reporting from ...

In the 18th century, traveling from Switzerland to China was a long and arduous journey. Among the first Swiss visitors were Jesuits, who were welcomed at the Qing court particularly as master ...

Swatch Group owns a good share of the Swiss watch industry, seeing turbulence throughout the introduction of the Apple Watch and through economic issues. Despite a broad brand portfolio, Swatch ...

Steep U.S. tariffs are set to hit Switzerland and its marquee watchmaking industry hard following a 31% levy. Switzerland, which has famously stayed neutral on most matters, including European ...

Containing between 132-136 grams of gold, this was a model that put the “luxury” in “luxury sports watch.” Indeed, while quartz technology was putting entire watchmaking concerns out of business, it ...