Just-Food

ASA bans Honey Monster ad on health claims breach

The UK advertising watchdog has banned Raisio’s online advert for its Honey Monster cereal, alleging it breached EU rules on health and nutrition claims. The ad ...
Just-Food

Raisio makes further sugar cuts in Honey Monster Puffs

Raisio’s UK arm Halo Foods has announced another sugar cut to its Honey Monster Puffs cereal, taking the sugar content down by a further 25%. The total sugar content for the cereal has now been ...
The Drum

Honey Monster returns in first RKCR/Y&R ad for Honey Waffles

The first campaign for Honey Waffles since the appointment of RKCR/Y&R is set to role out, having formerly worked with Bray Leino, witnessing the return of the Honey Monster. The campaign, which aims ...
Digital Spy

Olly Murs surprised on street by the Honey Monster - pictures

Olly Murs beams with joy as he bumps into the Honey Monster on the streets of London. The 'Army of Two' singer was presented with a box of Sugar Puffs and posed for a photo with the cuddly golden ...
The Drum

Bray Leino set to repitch for Honey Monster account

Bray Leino set to repitch for its creative account with Honey Monster Foods as the company puts the business out to tender. The pitch will take place early next month and will be handled by Agency ...