Legos you can wear on your feet are coming soon. And fans aren't sure how to feel.

LEGO Day is simple. It is a date that celebrates the brick system that made building feel timeless, whether the goal is a ...

Add Yahoo as a preferred source to see more of our stories on Google. Opening a Lego set can feel equal parts overwhelming and exciting. With numerous bricks and tiny details laced into each element ...

There was a time when LEGO meant building a little car, smashing it into a wall, and calling it a day.Then we grew up.And ...

LEGO is thriving by turning nostalgia, pop culture collaborations, and adult fan engagement into a winning growth strategy. Boardroom breaks it down. LEGO isn’t just child’s play anymore. LEGO has ...

Whether you’re a sweet five-year-old or a grown adult, playing with the legendary Lego's building brick sets can be one of ...

On Wednesday, the Lego Group shared its results from the first half of 2024 and revealed that it set a record operating profit of 8.1 billion DKK, which is roughly $1.25 billion USD. In a market that ...

The LEGO Orange Cat is an incredible addition for 2026, offering 1,755 pieces of creative fun for $99.99. With its posable ...

MIAMI GARDENS, Fla. — One of the biggest attractions at the 2025 Formula 1 Miami Grand Prix has been Lego’s display of 10 life-sized cars built with nearly 400,000 pieces each. That’s right – nearly ...

How to Train Your Dragon is one of my favorite animated movies of all time. With the new live-action version of the movie now in theaters, I'm unsure how to feel ...

Forbes contributors publish independent expert analyses and insights. Co-Founder, Conspiracy of Love, and Good is the New Cool. What if a child’s first MRI felt less like a medical procedure—and more ...