HR professionals often spend their workdays identifying new strategies and improving workplaces and employee experiences. But they need accurate insights and data to determine whether their efforts ...

Accounting combines three things many people enjoy: problem-solving, money, and working with people. And thanks to the use of data analytics in accounting, these parts of the job are more exciting, ...

Forbes contributors publish independent expert analyses and insights. David Henkin helps organizations and individuals innovate and grow. Predictive analytics has evolved from a niche discipline into ...

If while using Twitter you find yourself curious about the level of engagement your tweets are actually getting, you may want to take a closer look at your tweet analytics. The number of likes, ...

The Google Analytics API provides access to Google Analytics (GA) report data such as pageviews, sessions, traffic source, and bounce rate. The official Google documentation explains that it can be ...

Portfolio management analytics gives advisors real visibility into portfolio performance, risk, and costs. Instead of piecing together data from multiple systems, you get a single dashboard that shows ...

We collaborate with the world's leading lawyers to deliver news tailored for you. Sign Up for any (or all) of our 25+ Newsletters. Some states have laws and ethical rules regarding solicitation and ...

Learn how to set up and use Google Analytics 4 within your Google Sites. When you connect Google Analytics 4 to a Google Site, you obtain a steady stream of information about how visitors behave when ...

Management accountants stand at a crossroads. The landscape of business is rapidly changing, driven by the explosion of data and the Fourth Industrial Revolution. Business intelligence and analytics ...

Today’s current business climate is one of unprecedented change and a seemingly endless need for adaptation. The organizations which are charging forward and thriving—and the ones who will continue to ...

The brains of football data departments from around the world descended on Stamford Bridge last week. At a similar analytics conference a decade ago, the room would have been full of far more data ...

Leah Zitter is a technical writer who covers high tech. She holds a Ph.D. in psychology research and a master’s in philosophy and advanced logic. For years, higher education institutions across the ...