What do governments, businesses and individuals have in common? They’ve all invested time and money in forecasting how long a project will take to complete. Despite the forecasting, every one of them ...

Discover the gambler's fallacy, why past events don't affect future outcomes, and how this misconception impacts gambling and ...

Greg Peters is the president and founder of 4B Marketing, a full-service tech marketing agency based in Denver, CO. Every company has raw energy, but direction is what turns that energy into progress.

Discover what sunk costs are and how the sunk cost fallacy can impact decision-making in personal and business scenarios.

Millions of new companies are launched every year, often building their infrastructure from the ground up in what’s known as a “greenfield” deployment. With no legacy systems to contend with, these ...

Recently I've been deep-diving into a model of brain, mind, and behavior—active inference and the free energy principle—developed by a leading neuroscientist and computational psychiatrist Karl ...

You research and pick a stock that you believe will rise. It does exactly that. Then, just as suddenly, it starts falling.