Using data in marketing is nothing new. In fact, data is so deeply ingrained in the fabric of online marketing that even marketers who aren’t actively leveraging it are still impacted by it. From big ...

Big data can help make Americans healthier, and the Trump Administration has stated—in its recently released Make America Healthy Again report and elsewhere—that building a national big-data platform ...

Bring your spreadsheets to life with visual value tokens that pull reputable, real-time data from Bing.

Sure, collecting data can help guide you — but only if you know where you’re going. Like a GPS, it won’t pick your destination, book your hotel, or decide if you’re headed to the mountains or the ...

Accounting combines three things many people enjoy: problem-solving, money, and working with people. And thanks to the use of data analytics in accounting, these parts of the job are more exciting, ...