Email subject lines should be short and descriptive ... The old saying “less is more” applies especially to business writing that gets noticed. “If your business letter looks like a novel ...

Most SEO strategies are broken. Entrepreneurs chase rankings, traffic and backlinks — yet their revenue stays flat. This ...

Insider spoke with career experts including Amanda Augustine and Dmitri Leonov to learn their secrets on crafting the perfect email subject line. Here are their top tips. Always write a subject line.

It is triggered when new contact joins a business's email list, and it's usually sent within 24 hours ... frustrated because you don't know how to write sales copy and you delete the few words you've ...

Sending an email to your CEO can feel like approaching a celebrity — exciting and nerve-racking all at once. That's because, while you could impress your CEO with your knowledge of the company ...

Once you get confirmation that an email to the CEO is appropriate, you can CC your boss or add him or her to the message. 2. Write a short and action-oriented subject line. You should always write ...

(Research on "similarity-attraction" backs her up.) Augustine said that your email should ultimately highlight what you can do for the recipient, who might be inundated with tons of requests.