I am anything but the target demographic of the new brand called, painfully, Man Cereal. I know the creators of this concoction are not trying to sell me this breakfast. I don’t know this because I ...

General Mills is back at it again with its second collaboration with pro football athletes, in an attempt to make breakfast "taste like a touchdown." This time, the cereal brand is teaming up with ...

Every once in a while, we at The Takeout gather around the virtual water cooler and chat about food-related topics. Recently up for discussion was the correct ratio of milk to cereal, which was ...

Once the breakfast of champions for millions of Americans, cereal seems to be losing its crunch — especially among younger generations who are redefining the morning meal. Sales of boxed cereal, once ...

Whether you like yours piping hot or cool and creamy, there are loads of reasons to add this grain to your morning.