IU has tried mascots in the past, but nothing ever really worked. The bison, Mr. Hoosier Pride, Ox the Bulldog, nothing ever ...

The answer seems to be that it depends on the brand, the logo, and the circumstances. An infographic (below) from DesignMantic examines how iconic brand logos have changed over the past 100 years, ...

deployment by brands has shown what a powerful brand asset they can be. From Tony the Tiger to Compare the Market’s famous meerkat, the greatest mascots transcend advertising to become cultural icons.

The reveal came alongside a new e-commerce store with merchandise revolving around the mascot, dubbed the “Orbi ... reach and visibility of Sphere’s brand.” In celebration of the launch ...