More than half of all ads on Meta's Instagram ran in the service's short-form video product Reels in 2025, up from 35% in 2024, according to data from market intelligence firm Sensor Tower. The shift ...

Jake Paul’s viral clip making fun of his weight gain became the most viewed reel on Instagram this year. The controversial YouTuber-turned-boxer beat out competition from the likes of Conor McGregor ...

As Meta moves to prioritize Reels across its flagship social platforms, data from market intelligence firm Sensor Tower shows that the majority of ads are now appearing on the vertical short-form ...

Video creators on Instagram now have a new way to test out content. The app is introducing “trial Reels,” which allows creators to publish Reels that bypass their followers’ feeds and are instead ...

Instagram now lets creators schedule Trial Reels, giving more control over when non-followers see your content.

Trial reels won’t appear on the creators main reels tab or be shown to their existing followers. Trial reels won’t appear on the creators main reels tab or be shown to their existing followers. is a ...

Dec 18 (Reuters) - Instagram is set to account for more than half of Meta Platforms' (META.O), opens new tab advertising revenue in the United States next year, as the social media platform improves ...

Meta is introducing a new way for creators to test content performance before sharing with followers. The new Instagram feature called trial reels allows creators to share videos with non-followers as ...