The LEGO Group is going all out to connect with new customers, and this year's soccer collaborations show how fan-driven ...

The USA is out of the World Cup, but seems the team still got its trophy. Well, sort of. LEGO unveiled an enormous World Cup ...

Let's go, LEGO! Show off your fandom of the FIFA World Cup (bricks and minifigs style) ahead of England v Norway game July 11, 2026, in Miami, Florida ...

A Ronaldo-obsessed East Village boy wanted a LEGO set of his soccer hero so badly he set up a lemonade stand to earn it — and ...

Lego and 2K are teaming up to create a series of Lego sports games, with the first coming from Sackboy: A Big Adventure developer Sumo Digital, according to a report from VGC. Sumo Digital is ...

Goal! LEGO has just debuted a brand new set, as Master Builders can step onto the field once again with a new soccer-themed set. The LEGO Editions Soccer Ball is an exciting new display and build set ...

Looking for World Cup themed gear? Lego has you covered with a buildable World Cup trophy and player sets featuring Messi, Ronaldo, Mbappé, and ...

Discover the LEGO replica of Kansas City Current’s CPKC Stadium at Crown Center, crafted in 80+ hours with 15,000 bricks ...

According to an exclusive from VGC, games publisher 2K has secured a LEGO license to develop a range of new sports games based on the colorful toy bricks. LEGO is reportedly looking to “broaden its ...

Lego Soccer Mania is a new game of the ol’ footie for the PlayStation 2 that–you guessed it–makes use of the Lego license. The gameplay consists of a fairly amusing game of soccer, but one that’s ...

Lego building bricks are as much a staple of late-20th century American childhood toys as Barbie, G.I. Joe, and Hot Wheels, but unlike these other toys, their appeal is primarily their potential to ...