My background is working with very well-known brands. About five years ago, I founded an agency with the purpose of taking the tools that we'd developed over the years for big brands and applying them ...

A logo is more than just a fancy icon to put on merchandise. It is an expression of the company's brand promise and must be recognizable enough to set it apart from other businesses. In many cases, ...

It takes years of consistent messaging and visual representation to build an effective brand. Through these efforts, the College of Medicine has successfully established the brand Drexel University ...

The video above features latest coverage from Piqua. PIQUA, Ohio (WDTN) – The City of Piqua launched a new brand identity to the community on Tuesday, Oct. 14. The city gave a presentation ...

Subway, the world’s largest sandwich chain, revealed a bold update to its iconic logo, along with a powerful new symbol. Consumers will catch a glimpse of the new logo in ads airing August 5. This is ...

If someone were to ask you to draw the Pepsi logo from memory, what would you draw? A circle, perhaps, with the red, white and blue stripes that are emblematic of the brand. The word "Pepsi," probably ...

Mikaela Shiffrin, the winningest alpine skier in history, is launching a new podcast and brand logo. "What's the Point with ...

EVANSVILLE – Brand new season, brand new logo. Unable to play last year because of the coronavirus pandemic, the Evansville Otters unveiled a collection of newly designed logos, giving them a fresh, ...