BLOOMINGTON -- For the first time in nearly 60 years, State Farm's iconic logo is getting a new look. Starting Jan. 1, the company will phase-in a sleeker, simpler identifier, applicable to the ...

Logo design is more than a visual identifier; it’s the cornerstone of a brand’s identity. But for much of the 2010s and early 2020s, it largely felt trapped in a cul-de-sac of lifeless sans-serif ...

State Farm is changing its logo for the first time since 1953. The Bloomington-based insurance company said Thursday (http://bit.ly/uBuVa0) that the new streamlined ...

It's hard to believe that we’re already more than halfway through 2023. As we try to wrap our brains around that fact, it’s important not to forget to look to the future. Specifically, the future of ...

Brand image starts with a strong logo. From vector to display, here are the tools to put your stamp on your symbol. By Gabriel Morgan Updated Jun 21, 2022 9:00 AM EDT We may earn revenue from the ...