Can your brain influence your investment accounts? The study of behavioral economics would suggest that it could. Behavioral economics is a psychological study of how cognitive and emotional factors ...

This is called myopic loss aversion – or prospect theory – and it inspires behavioural finance and psychological research to this day. Understanding this concept is vital, in Fisher Investments Canada ...

This article originally appeared on Undark. While most people have likely never heard of loss aversion, the concept — arising in the social sciences some four decades ago — is among the most ...

Loss aversion is a bias to feel the pain of losses more strongly than the pleasure of gains - and this can impact how you invest for your retirement. Nobel Prize-winning economist Daniel Kahneman’s ...

A new global study offers a powerful confirmation of one of the most influential frameworks in all of the behavioral sciences and behavioral economics: prospect theory, which when introduced in 1979 ...

We don’t like to lose things that we own. We tend to become extremely attracted to objects in our possession, and feel anxious to give them up. Ironically, the more we have, the more vulnerable we are ...

Premera Blue Cross Director of Member Engagement Neal Sofian and Blue Shield of California Senior Wellness Program Manager Ritu Riyat introduced ways in which their respective health plans are ...

Loss aversion is the concept that losses are more psychologically impactful than gains. This is the most important idea in behavioral decision-making (1,2,3) and plays a huge role in healthcare. Loss ...

I am loss averse. I once almost went crazy looking for a wallet that I thought I had lost. As I ransacked the closets, checking every pocket, I got increasingly anxious. Thoughts of the money in the ...