Reach into your bait freezer, grab five bags of small ballyhoo and a pack of mackerel, dip a bucket in salt water, plop the frozen yellow bricks into your bucket, admire your vast sticker collection, ...

Get ready for a hopping good time with this sweet and salty snack mix! In this video, learn how to make bunny bait, a kid-friendly treat featuring Chex cereal, Cheerios, and melted white chocolate.

These dedicated lure makers are keeping the longstanding tradition of balsa crankbaits alive for American fishermen.