Market research analysts study data and market conditions to help companies determine their target demographics and how much consumers are willing to pay for a product. “Market research uses ...

Secondary research uses outside information assembled by government agencies, industry and trade associations, labor unions, media sources, chambers of commerce, and so on. It's usually published ...

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and win the market in 2025." Other key findings from the survey included: Over half of agencies have experienced challenges with implementation, with 57 percent reporting technical integration ...