Improving the validity of your market research can increase the effectiveness of your marketing strategies. When you know what members of your target market are doing and what they want, you can ...

Market research is the systematic process of gathering, analyzing, and interpreting information about a market, including the creation and evaluation of products and services, and the consumer ...

How much do you know about your customers right now, at this moment? A lot of companies can show you composite profiles that describe their target customers, including job titles, needs, obligations, ...

If you’re still focusing on the brand, and not the consumers you want to reach, that’s your first clue that you may need to reimagine your insights approach. My company's research has shown that just ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Audience-insight provider GWI today announced it’s raised over $180 ...

LONDON--(BUSINESS WIRE)--Infiniti Research, a world-renowned market intelligence solutions provider, has announced the completion of their latest article on the steps in primary market research. It’s ...

Are you a print subscriber? Activate your account. By E.J. Schultz - 7 min 57 sec ago By Ad Age Staff - 3 hours 37 min ago By Jack Neff - 21 hours 6 min ago By Brian Bonilla - 2 days 5 hours ago 2 ...

Today every major market research company has neuroscience offerings, spanning biometrics, facial coding, EEG, implicit association, and eye tracking. The reason for this rapid adoption is that they ...

Utilizing market research to inform decision-making begins with clearly identifying the objective: What specific goal am I looking to achieve? The scope and nature of the decision to be made will ...