For marketers, research is a foundation for sound decision making. Data that's gathered from research can provide direction for new product development, AI, big data and marketing strategies. Good ...

It's important to conduct marketing research on an ongoing basis in the tourism industry. Initial market studies can show you the state of the industry and how your location, target market and ...

Most of us are running small businesses (a business with 500 employees or less), and a whopping 49.7% of small businesses will fail after five years. These business owners will cite many reasons for ...

After conducting thousands of marketing research studies and asking hundreds of thousands of questions, I have come to understand one thing: There are no bad questions, only irrelevant ones. In other ...

Opinions expressed by Entrepreneur contributors are their own. How many offers have you launched that didn’t get a single buyer? I’d wager that this scenario has played out in most (if not all) ...

Kumar R. Sarangee, Associate Professor of Marketing, presents the essential investigative questions that you should ask yourself when conducting market research. One of the most important and obvious ...

What if tomorrow your best customers were in charge of your business? That’s right: you’re out, they’re in. Your CEO is now the customer whose loyalty card whizzes like a finely oiled European sports ...

Healthcare professionals (HCPs) know the term ‘hierarchy of evidence’. At the bottom sits word of mouth, while randomised controlled trials and meta-analyses sit at the top. The hierarchy is one of ...

This article is by Rob Tanner, assistant professor of marketing for the Wisconsin School of Business at the University of Wisconsin-Madison. The iPhone continues to be an unambiguous smash hit product ...