Entrepreneurship has always been a mix of intuition and evidence. AI doesn’t replace either—it accelerates the loop between them. What once required a team, a research budget and a quarter of your ...

For marketers, research is a foundation for sound decision making. Data that's gathered from research can provide direction for new product development, AI, big data and marketing strategies. Good ...

Questions to ask for product market research include: Who is the target audience? What are their needs and wants? What is the competition like? What is the pricing strategy? What channels will be used ...

Top market research tools include Tableau, Google Trends, BuzzSumo, Semrush, and Quora. Learn which 18 platforms help entrepreneurs make data-driven decisions.

It's important to conduct marketing research on an ongoing basis in the tourism industry. Initial market studies can show you the state of the industry and how your location, target market and ...

Opinions expressed by Entrepreneur contributors are their own. Most of this can be avoided or resolved by doing the proper marketing research at the get-go. The more you learn (and the faster you ...

Kumar R. Sarangee, Associate Professor of Marketing, presents the essential investigative questions that you should ask yourself when conducting market research. One of the most important and obvious ...

Conducting market research helps entrepreneurs decide whether new ventures are viable and gauge consumer demand for different products and services. This may be particularly useful for smaller ...

In a groundbreaking shift for the marketing world, artificial intelligence (AI) is granting professionals a power previously out of reach—the ability to deeply understand the elusive “WHY” behind ...

The Importance of Market Research One of the most important and obvious activities for entrepreneurs is market research since it reveals several important things such as who your customers are and ...