Creating a lasting relationship with a customer can be challenging. Advocacy marketing emphasizes this long haul relationship and is effective at building loyalty and bringing in leads. How can you ...

Every marketing strategy shares the same goal: generate brand advocacy. Particularly when hosting an event, companies want to turn their community members into evangelists for the organization.

If you’re not taking advantage of advocacy marketing (aka influencer marketing, referral marketing, and word-of-mouth marketing), you should give it serious consideration. Here are a few reasons: 75% ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. What’s the cost of marketing distraction when shiny objects like new technologies or buzzy ...

According to a Nielson report, 83% of those surveyed trust recommendations from people they know. This trust is why advocacy marketing is so powerful and why it's such an important part of ...

This content is produced by a publishing partner of Open Mic. Open Mic is the self-publishing platform for the marketing industry, allowing members to publish news, opinion and insights on thedrum.com ...

Enterprises are investing 11% of revenues into marketing, according to Gartner's 2017-2018 CMO Spend Survey; that's down after three consecutive years of increases. With budgets in jeopardy, marketers ...

The latest research from Oktopost’s reveals how employee advocacy and corporate social strategies are reshaping the landscape of B2B marketing, underscores the growing trend of marketers embracing ...

CHICAGO — Think of Tami Cannizzaro, senior director of marketing for eBay’s Enterprise unit, as a marketing unicorn, that rarest of creatures who combines legacy enterprise branding acumen with a ...

In contemporary marketing, Awareness is literal, but Advocacy is a euphemism. Most brands speak of advocacy, but actually mean referral. It’s a vulgar route in my mind, which assumes turning customers ...