To achieve success today, entrepreneurs must have a concrete plan for showcasing their brand to their target audience. With both online and offline marketing now being essential business elements, a ...

Our integrated strategy is about creating a seamless experience for the consumer, ensuring that each marketing effort complements the other, thus amplifying our clients' reach and impact.” — Julio ...

This post was sponsored by CallTrackingMetrics. The opinions expressed in this article are the sponsor’s own. Did you know 92% of all customer interactions are from phone calls? And very few know how ...

Where one business finds success in running retail stores, another excels in managing within the e-commerce space. While it has become increasingly common and necessary for a business to have both a ...

Today, India has more than 50K digital-first brands. Many of these emerging brands are now exploring offline strategies. However, Chaitanya Ramalingegowda, the director & cofounder of Wakefit, ...

Strong branding is essential to any company, helping to get your firm recognised by more people and established as one that can be trusted. In recent years, online strategies have stolen the limelight ...

E-commerce giants like Amazon, eBay and Etsy have made it easier than ever for consumers to buy products fast. Despite that, 55% of online shoppers would rather buy from physical stores than online.