As the adoption and utilization of Marketing Automation (MA) tools continue to grow in BtoB companies, the demand for ...
A set of professional marketers and Marketo customers share their favorite features of the popular marketing automation platform, including a unique 'Engagement Engine' and a bustling user community.
Adobe recently released another integration with Marketo, giving marketers the ability to leverage assets within Adobe's DAM. What does this mean for marketers? Adobe spent $4.75 billion acquiring ...
LAS VEGAS — In a move fitting with the location, Marketo announced a major bet on a huge platform re-architecture project during its recent Marketing Nation Summit here. Code named Project Orion, it ...
Adobe is buying Marketo for $4.75 billion, making it one of the largest marketing-tech acquisitions in recent years and Adobe's largest acquisition ever. Adobe, Salesforce and Oracle are the three big ...