A code error caused the reached conversions metric to be undercounted for conversion lift tests conducted on Facebook by several thousand advertisers between Aug. 15 ...

Whether you’re halving a recipe or just don’t want to wash that tablespoon when there’s a perfectly clean teaspoon begging to get in on the baking action, it’s always handy to know your measurement ...

GA4 introduces 'key events' to replace conversions in behavioral analytics. Conversions will now be consistently defined across Google Ads and Analytics. GA4 is ...