Analytics, at its core, is leveraging data for measuring and improving business outcomes. Management guru Peter Drucker once said, “What gets measured gets managed.” Basically, effectively measuring ...

A shift is underway in marketing measurement, accelerated by the collapse of the deterministic model and the rise of ...

NEW YORK—As the TV industry grapples with the measurement problems that have been produced by rapid changes in the way people watch programming, the Coalition for Innovative Media Measurement (CIMM) ...

MRI-Simmons and S&P Global Mobility are expanding advanced audience capabilities into Nielsen ONE. The collaboration will ...

You collect data to make decisions. However, an inefficient file format may cause problems when analyzing your data. The key to choosing a file format for your application involves thinking about the ...

The Media Rating Council approves the company's use of traditional panel sampling alongside input from millions more homes. By Rick Porter Television Business Editor Nielsen has won accreditation for ...

Assess a discrete measurement. Perform analyzes for potential and long term control and capability. Make decisions on measurement systems process improvement. In this module, we will learn to identify ...

A common data logging application is measuring voltage or current flowing into or out of a piece of equipment, such as a user monitoring current in solar cells, inverters, or storage batteries. These ...