The Mini Coupe and Mini Roadster are new sports car models which were launched in the global market last Autumn, and landed in the China market on 23 February. German creative agency Interone, Mini’s ...

If the shift to battery-electric vehicles (BEVs) continues to falter, BMW and its Mini subsidiary may cope better than some others on the BEV fast-track. Most electric BMWs and Minis are built on ...

When you think of Mini, you think of cheeky little city cars. Which is why 2014’s Superleggera Vision raised some serious ...

MINI Asia is putting a mischievous spin on the age-old “out with the old, in with the new” routine. Its latest campaign, “Ditched for MINI,” reimagines the moment drivers trade in their old rides for ...

Mini USA is launching a new campaign that takes a slightly irreverent tone, timed to coincide with the New York Auto Show. The out-of-home ads, including a plane towing a banner, are near the Javits ...

Dubbed an “urban go-kart,” Mini’s newest concept, the Vision Next 100, imagines a future dominated by electric juice, car-sharing and autonomous driving. The automaker says “the Mini of the future ...

Mini Extended Motorer Protection." DeChristopher says the "playful, cheeky" video appeals to Mini prospects. "It fits the brand and the customer," he says. He declined to disclose the cost of ...

Slide behind the wheel of the new Mini Cooper microcar, and you'll trip back to swinging London. This is, after all, the successor to the car that helped name the miniskirt. John Lennon and Paul ...

Mini pulled the sheets off its all-new 2014 Cooper Hardtop today in Los Angeles. This debut marks the beginning of the fourth generation of Mini since the car first went on sale in 1959. Despite being ...