Mobile advertising is advertising designed to appear on mobile devices such as smartphones and tablets. It is optimized for ...

If we could find those guys playing mobile game ads 🤨📱 You know the ones acting like they’re actually playing the game 😭 Getting “stuck” on purpose and making the worst possible choices 😂 We’d ...

Marketers have increasingly turned to gaming to reach core audiences. However, the gaming audience is far from one-size-fits-all, and marketers that incorporate culture into their gaming strategies ...

adWMG, a leading game monetisation and promotion platform, is thrilled to announce a new partnership with Gadsme, a global leader in non-intrusive in-game advertising technology for mobile games.

Round three and they're still making the worst decisions possible 😂🎮 From ignoring obvious wins to somehow failing the easiest levels, these mobile game ad players never disappoint. This clip ...

PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, has released the findings of its report on the mobile game advertising sector in Southeast Asia ...

With the rise of “cozy gaming” culture, more gaming companies are developing titles and products specifically targeted at women than ever before. But while the gaming industry itself has gotten better ...

Ivan Razmakhov, head of creative production at mobile marketing firm AdQuantum, discusses the science behind mobile advertising. Attention is the main currency in today's world – the precious resource ...

Mobile game downloads grow by 7.4% to 38.9 billion from Q1 to Q3. Mobile game revenue grows by 13.2% to $82.5 billion. Hypercasual games lead the market by downloads. RPG & strategy games generate the ...